Partnerships are built around shared values, long-term ambition, and genuine relevance

The focus is on a small number of collaborations that can be integrated naturally into training, competition and everyday life

Every partnership is built to create long-term value for both Smilla and the brand

WHAT PARTNERS GAIN

Association with an athlete competing at the highest level of international football

Authentic content grounded in training, competition and long-term development

Relevance across football, performance and lifestyle

International exposure through elite club and national-team football

SELECTIVE BY DESIGN

PARTNERship Approach